Case Study: ReFUEL4 achieves a 222% increase in monthly MQLs and 160% more meetings with HubSpot

ReFUEL4 Increases Monthly MQLs by 222% with HubSpot

ReFUEL4 is a Singapore‑based creative agency (founded in 2014) that uses an AI‑driven platform to manage campaign creative from a global pool of 10,000+ designers. As a fast‑growing startup, it initially chased quick wins that generated many low‑quality leads and forced sales to chase poor-fit prospects; CRM and Business Operations Manager Camila Gerhardinger sought an affordable, long‑term solution to improve targeting, segmentation and the quality of leads passed to sales.

ReFUEL4 implemented HubSpot’s Growth Platform, building automated workflows for email, landing‑page forms and paid‑ad capture and using the CRM as a single source of truth. More targeted segmentation and automated lead nurturing — alongside increased marketing spend — delivered a 222% increase in average monthly MQLs and a 160% rise in meetings booked, with the team continuing to optimize workflows and reporting.

ReFUEL4

Camila Gerhardinger

CRM and Business Operations Manager