Case Study: ReachFive achieves 80% more website traffic and 100% more new contacts with HubSpot CMS Hub

ReachFive’s Success with CMS Hub

ReachFive, a French CIAM (Customer Identity and Access Management) provider, struggled with a hard‑coded, static website that left marketing dependent on IT and limited lead generation. As the company grew, this lack of agility created organisational friction and prevented the marketing team from running campaigns, personalising content, or scaling for new personas and markets.

ReachFive migrated to HubSpot (CMS Hub + Marketing Hub) in 2019 and worked with HubSpot partner Markentive to redesign and launch a flexible, persona‑driven site in under three months. Marketing regained full control—using drag‑and‑drop editing, smart content and automation—leading to an 80% increase in website traffic, a 100% increase in new contacts, faster campaign execution, reduced developer reliance and a clear roadmap for international growth and ABM.

ReachFive

Sorayah Banomyong

CMO