Case Study: Books Tell You Why, Inc. achieves 80% more traffic, 158% more leads, and 18% more new customers with HubSpot

Rare Books Retailer Increases Leads and Customers Leveraging HubSpot

Books Tell You Why is a Charleston-based rare bookseller (est. 2003) serving collectors of first editions and fine press books. Faced with a shift toward digital reading and an increasingly sophisticated buyer, the company found pay-per-click ineffective and needed a way to attract the right traffic, educate collectors, and convert visitors into loyal customers.

By adopting HubSpot for content, blogging, landing pages, email segmentation, workflows and CRM, Books Tell You Why built an inbound strategy that improved targeting, automated nurturing, and captured customer insights. The result: an 80% increase in website traffic, a 158% increase in leads and an 18% increase in new customers, with more sustainable, repeatable growth.

Books Tell You Why, Inc.

Andrea

Books Tell You Why