Case Study: Randstad achieves 4X increase in leads with HubSpot

Randstad Increases Leads by 4X with HubSpot

Randstad, the Netherlands-founded recruitment firm and one of the world’s largest HR services companies, faced a mismatch between strong website traffic and weak inbound performance: poor search rankings, a basic lead-capture system that required heavy manual work, and no effective way to verify, segment or nurture visitors into leads. Facing a shift from outbound to inbound marketing, the company needed a scalable platform to turn content into qualified prospects.

Working with HubSpot, Randstad built buyer personas and used personalized landing pages, forms, Smart CTAs and automated Workflows to capture and nurture leads, with plans to integrate HubSpot with Salesforce for smoother sales handoffs. The results were significant: leads from Randstad.com increased 4X, yearly traffic grew 56%, and the site achieved a 25% conversion rate in year one, creating a repeatable inbound model for global rollout.

Randstad

Anthony Hodge

Global Content & Digital Marketing Communications Manager