Case Study: Propeller Aero achieves higher contract value and close rates with HubSpot

Propeller Aero Strengthens Account-Based Marketing Strategy with HubSpot

Propeller Aero, a small software company in the drone survey and 3D mapping space, was scaling quickly and needed a stronger account-based marketing approach. Before HubSpot, the team used multiple tools but struggled to track market penetration, measure attribution, and maintain visibility and alignment between marketing and sales.

HubSpot’s ABM tools and CRM helped Propeller centralize target account data, improve dashboard reporting, and give both teams a clearer view of engagement, pipeline, and performance. With HubSpot, Propeller saw a 23% increase in average contract value and a 12% higher close rate for ABM deals, along with better accountability, visibility, and more accurate measurement.

Propeller

David Schoenfeld

Vice President of Sales