Case Study: Proctor Academy achieves a 40% boost in applications and 92% visitor-to-applicant conversion with HubSpot

Proctor Academy Increases Applications by 40% using HubSpot Marketing Software

Proctor Academy, a private co‑educational day and boarding school in New Hampshire, needed to modernize its student recruitment and enrollment. Despite producing blogs, videos, and other content, the school had no visibility into who was engaging with that content or how to move website visitors through the admissions process, so the site poorly converted visitors into qualified prospects and campus visitors.

Proctor adopted HubSpot marketing software to track behavior, deliver smart content, CTAs, and automated email nurture workflows, and to integrate multimedia like Wistia videos, enabling personalized messaging at each step of the admissions journey. In the first seven months the school reported a 40% increase in applications, a 13% rise in campus visits, about 57% of inquiries turning into visits and roughly 92% of campus visitors converting to applicants.

Proctor Academy

Scott Allenby

Director of Communications and Marketing