Case Study: Proclinical achieves 2X year-on-year revenue and 15X more leads with HubSpot

Proclinical Doubles Its Year-On-Year Revenue With HubSpot

Proclinical is a UK‑founded life sciences recruitment and HR services firm that expanded to eight global offices but found its marketing stack fragmented and ineffective. The company struggled to drive qualified inbound candidates, segment audiences, track individual channels and prove ROI, so it needed a single platform to increase website traffic and better nurture leads.

Proclinical implemented the HubSpot Growth Stack (Marketing + Sales), built personas, launched targeted blogs and social campaigns, used Smart Content/CTAs/forms and integrated Bullhorn for a unified view of contacts. The result was a 14X increase in website traffic (5k to 70k monthly), 15X more leads (80 to 1,200/month), a 2X year‑on‑year revenue increase and reduced PPC spend, enabling faster international growth.

ProClinical

Peter Hogg

Global Marketing Manager