Case Study: River Pools and Spas cuts PPC spend 50% and boosts organic leads with HubSpot

Pool Construction Company Reduces PPC Spending 50%, Grows Organic Leads

River Pools and Spas, a leading in-ground pool builder serving Virginia and Maryland, faced ineffective traditional marketing and limited control over its website and digital strategy. Owner Marcus Sheridan needed a way to build an owned online presence, create valuable content, and better track and qualify leads instead of relying on radio, direct mail and paid search.

Adopting HubSpot’s CMS with integrated blogging, lead intelligence and analytics let Sheridan take control of the site, optimize content and follow visitor behavior to identify high-quality prospects. The results: organic traffic grew dramatically (about 120% in three months and to roughly 6,900 monthly visits), blog readership exceeded 6,400 visitors with 260 subscribers, and PPC spending fell by 50% versus 2009.

River Pools and Spas

Marcus Sheridan

Owner