Case Study: Plastic Printers achieves 24% year-over-year revenue growth and 64% conversion to sales-qualified leads with HubSpot

Plastic Printers Builds Pipeline using Proper Lead Nurturing

Plastic Printers, a mid‑market producer of custom plastic cards founded in 1996, relied on one‑off email blasts and a couple of bottom/mid‑funnel CTAs to capture leads. Lacking an integrated strategy and tools, they couldn’t segment contacts, track prospect behavior, or nurture visitors from initial interest to sales‑ready leads.

After adopting HubSpot and training on inbound tactics, they used Social Inbox, landing pages and automated workflows to convert social followers and site visitors into segmented contacts and deliver targeted nurture sequences (including a viral Twitter offer). The new approach drove measurable results: 64% of subscribers from new top‑of‑funnel offers became sales‑qualified leads and the company saw a 24% year‑over‑year revenue increase, while marketing became automated and easier to measure.

Plastic Printers

Nate Johnson

Marketing Manager, Plastic Printers