Case Study: Plannuh cuts cost-per-lead by 66% with HubSpot

Plannuh reduces CPL by 66% leveraging LinkedIn ads through HubSpot

Plannuh, a cloud-based marketing planning and budget platform for small businesses, needed to drive more qualified leads around the launch of their book and grow their HubSpot database while bringing down an expensive LinkedIn cost-per-lead (CPL) that had averaged $140. The team set a clear goal to acquire about 30 new leads per day at a much lower CPL and prioritized a holistic LinkedIn strategy tied to HubSpot data and nurturing.

Leveraging the HubSpot–LinkedIn integration, Plannuh built targeted audiences, tracked contact-level ROI, and used HubSpot email workflows to nurture leads. They broadened targeting, tested copy and creative, and deployed multiple LinkedIn formats (Message Ads, Dynamic Ads, Sponsored Content, Lead Gen Forms) to optimize performance. Within one month CPL fell from $140 to $48 (a 66% reduction), delivering stronger pipeline visibility, better-qualified leads, and improved campaigning insights.

Planful

Kelsey Krapf

Senior Digital Marketing Manager