Case Study: Piwik PRO achieves closed-loop reporting, 1,600% lead growth and 40% ARR increase with HubSpot

Piwik PRO Excels with Closed Loop Reporting

Piwik PRO is a privacy-focused marketing and analytics provider for enterprises and public-sector organisations that needed better cross-channel attribution and a closed reporting loop between marketing and sales. By 2017 the company wanted clearer visibility of the full customer journey and more reliable campaign reporting than its existing tools provided.

Piwik PRO moved to the HubSpot Marketing Platform and Sales Pro, completing migration in three weeks, centralising content, workflows and analytics, and giving sales real-time visibility into prospect interactions. The change drove a 137% increase in website traffic, a 1,600% rise in leads and a 40% lift in annual recurring revenue, while improving team alignment, onboarding and reporting.

Piwik PRO

Szymon Grzesiak

Performance Marketing Specialist