Case Study: LearnFast achieves 4X lead generation and 9X website traffic with HubSpot

Pioneering Australian Education Company Increases Leads 4X through Inbound Marketing with HubSpot

LearnFast is an Australian provider of neuroscience‑based online learning programs for students, including those with learning difficulties. A small team of education consultants relied on a single marketer to drive growth, but fragmented point‑solutions (AdWords, Silverpop, Constant Contact) caused data loss, inefficiencies, high costs and a weak ROI, making lead generation the primary bottleneck to scaling the business.

LearnFast implemented HubSpot, launched a content‑led inbound strategy (158 blog posts and a weekly newsletter), and integrated HubSpot with Salesforce to automate lead capture and handoffs. In 18 months this approach drove a 9× increase in monthly website visits, a 4× increase in monthly lead generation and a 23% uplift in email open rates, while improving CRM data flow and client onboarding.

LearnFast

Peter Barnes

Chief Learning Innovator