Case Study: Piaggio Fast Forward achieves 69% increase in deal creation and 173% increase in prospect conversion with HubSpot

Piaggio Fast Forward Increases Deal Creation by 69% and Prospect Conversion by 173% with HubSpot

Piaggio Fast Forward, a U.S.-based robotics division of the Piaggio Group that builds vehicles like the gita, faced fragmented, costly systems that didn’t match its users’ needs or scale. The company needed a single, user-friendly RevOps platform to unify CRM, marketing automation, sales tools, service tickets, and integrations so teams could work from one source of truth.

Piaggio Fast Forward migrated to HubSpot (Sales Hub Pro, Marketing Hub Pro, Service Hub Enterprise, Professional Contacts), implemented custom objects and codeless automations, and tied HubSpot into Dell Boomi, Zapier, Looker and custom pipelines. The onboarding took weeks, saved about $7,000/year, and delivered strong results: a 69% increase in deal creation and a 173% increase in prospect conversion, along with big lifts in meetings booked, email engagement, site sessions, and overall leads.

Piaggio Fast Forward

Josh Cramoy

Director of Business Operations