Case Study: PhaseWare achieves a 100% increase in organic web traffic and streamlines marketing with HubSpot

PhaseWare Streamlines Marketing and Doubles Organic Traffic Using HubSpot

PhaseWare, a provider of customer service and support software for SMBs, was relying on ad-hoc marketing—cold calls, sporadic emails and inconsistent blog posts—that failed to generate predictable leads or online visibility. They needed an easier way to create content, reach potential customers digitally and track leads end-to-end.

By implementing HubSpot’s marketing automation, CMS, lead management and analytics tools, PhaseWare streamlined content creation, launched targeted campaigns and centralized lead tracking. The result: organic web traffic doubled (100% increase) and the site gained 2,400 inbound links, driving stronger visibility and lead flow.

PhaseWare