Case Study: The Pest Posse achieves streamlined contact management and measurable email marketing with HubSpot

Pest Posse's start-up needs are met with unlimited growing possibilities with HubSpot

Pest Posse is a YouTube channel and training startup for pest management professionals, founded by Foster Brusca and Culley Christensen, that launched Pest Posse Academy to deliver subscription video training. As they grew, they struggled to manage contacts, follow up with leads, and measure the impact of email marketing on a tight budget — and the founders were wary of costly, complicated CRMs.

They adopted HubSpot’s free CRM and marketing tools to centralize contact management and run tracked email campaigns. The platform gave them real‑time analytics, open notifications, and simple follow-up workflows, making operations more organized and helping them monetize courses; Pest Posse now plans to expand HubSpot across the team and scale into paid features as they grow.

The Pest Posse

Foster Brusca

Co-Founder