Case Study: Paytrail achieves 253% increase in leads and unified marketing & sales with HubSpot

Paytrail Unifies its Marketing and Sales Teams With HubSpot

Paytrail, a Finnish e‑commerce payments provider serving thousands of online stores, was operating with a patchwork of point tools that made it impossible to track customer journeys or measure marketing impact. Needing an all‑in‑one platform to align marketing and sales and drive sustained growth, the company adopted HubSpot’s Marketing Hub in 2013 and later added Sales Hub.

By moving its site to HubSpot CMS and building persona‑based landing pages, workflows and sales sequences, Paytrail unified teams, automated repetitive tasks and enabled end‑to‑end analytics. The result: a 75% rise in site visitors, 253% more leads and an 18% increase in customers, alongside higher organic traffic and stronger cross‑team collaboration.

Paytrail

Pekka Majaniemi

Services Marketing Manager