Case Study: PrimePay achieves 550 blog subscribers in 6 months and $6,000 paid search savings with HubSpot

Payroll Services Company Attracts 550 Blog Subscribers in 6 Months

PrimePay, a payroll and tax-filing services provider with more than 30 offices nationwide, was relying on an SEO agency for website optimization but still wasn’t seeing customers or measurable marketing impact. The company lacked visitor insights and analytics to track performance and turn site traffic into actionable leads.

By implementing a data-driven inbound approach with improved landing pages, reporting and blog strategy, PrimePay attracted 550 blog subscribers in six months, achieved a 27% conversion rate on landing pages, and cut paid search spend by $6,000 — delivering clearer analytics, better lead conversion, and measurable marketing ROI.

PrimePay