Case Study: PayPlug achieves a 30% increase in leads and a 500% increase in blog traffic with HubSpot

PayPlug Powers Up Its Marketing and Boosts Leads by 30% With HubSpot

PayPlug is a French fintech that provides a simple online payment solution for SMEs across France and Europe. Seeking to scale inbound marketing, the company was held back by a patchwork of point solutions and a CRM kept in spreadsheets, which made it hard to run cohesive campaigns or get reliable analytics.

PayPlug implemented the HubSpot Growth Stack (Marketing, CRM, Sales), moved its blog to HubSpot CMS, and built a resource library with CTAs and forms to better nurture leads, while aligning sales and marketing with shared dashboards and processes. Within 12 months it saw blog traffic rise 500%, overall website traffic up 15%, and leads increase 30%, helping accelerate customer growth.

PayPlug

Pauline Parizot

Head of Marketing