Case Study: PatSnap achieves a 400% increase in leads and a 36% shorter sales cycle with HubSpot

PatSnap Increases Leads by 400% With HubSpot

PatSnap is an innovation intelligence platform founded in Singapore in 2007 that helps R&D and IP teams search and analyze patents and tech trends. Rapid international growth exposed a gap in its go‑to‑market approach: PatSnap relied on relationships, word of mouth and events, had a basic WordPress contact page, and needed a scalable, all‑in‑one inbound marketing solution to drive and nurture web leads.

PatSnap moved its site to the HubSpot COS and adopted the HubSpot Marketing Platform—using landing pages, webinars, whitepapers, CTAs/forms, ads management and attribution reporting—to align marketing with sales. Within months traffic rose about 20–23% month‑on‑month, leads increased 400%, marketing‑sourced leads converted at 33% (vs 20% for other sources), and the average sales cycle fell from 38 to 24 days (a 36% reduction), while paid campaigns delivered highly efficient, measurable results.

PatSnap

Ade Risidore

Marketing Director