Case Study: B2B Inbound achieves growth targeting larger companies with HubSpot

Partner B2B Inbound Targets Larger Companies with HubSpot

B2B Inbound is a California-based marketing agency led by CEO Greg Elwell that specializes in content creation and digital marketing for B2B companies. Seeking to move up‑market, Elwell needed an efficient platform and a refreshed agency identity to deliver scalable inbound services to larger clients.

By partnering with HubSpot, B2B Inbound implemented HubSpot’s CMS, marketing automation, email marketing and lead‑generation tools and relaunched its brand. The new system streamlined workflows, improved lead management and enabled consistent, scalable inbound campaigns—positioning the agency to win and serve larger B2B accounts more effectively.

B2B Inbound

Greg Elwell

CEO