HubSpot
663 Case Studies
A HubSpot Case Study
Mia is a mid‑market digital agency in Antwerp that, despite strong SEO and a good website, was struggling to attract and convert leads—its lead qualification was slow and it relied on disparate tools that weren’t delivering growth. Seeking a 360° shift, Mia joined the HubSpot Partner Program in January 2015 and adopted inbound as its core marketing strategy.
By implementing HubSpot—landing pages, workflows, smart CTAs and forms, A/B testing and analytics—Mia shortened conversion cycles, rolled the platform out to clients and tightened campaign measurement. The results: web traffic +100%, leads +125%, leads‑to‑sales success +150% and marketing revenue +60%; eight clients now use HubSpot (85% on retainer), the agency reached Gold Partner quickly and has expanded its team and ambitions.
Steven Van Duyse
Digital Strategy Lead