Case Study: Paccar achieves 9x more leads and 80% lower operational costs with HubSpot

PACCAR Australia Generates 9x more Leads with HubSpot

Paccar, the manufacturer of premium commercial vehicles behind brands like Kenworth, faced a major shift from traditional face-to-face selling to digital marketing and needed a stronger online presence. With little digital infrastructure and growing competition, Paccar turned to HubSpot, specifically the HubSpot Growth Stack, to build a more effective inbound marketing approach.

HubSpot helped Paccar streamline its customer journey with tools like heatmaps, emails, landing pages, and CTAs, while also supporting team training and implementation. The result was an estimated 80% reduction in operational costs and a 9x increase in leads generated, plus improved organic rankings across six websites and a more motivated team.

Paccar

Santiago Vela

Digital Lead