Case Study: The Press Enterprise achieves a 41% increase in leads and 50% promotional email open rates with HubSpot

Online News Publication The Press Enterprise Pleases C-Suite, Advertisers and Audiences with HubSpot’s All-in-One Platform

The Press Enterprise, a news outlet serving Inland Southern California, needed to convert more of its digital audience into paying subscribers while keeping existing subscribers engaged and loyal. To do that it had to deliver a highly relevant, seamless user experience that clearly demonstrated the value of paid subscriptions.

Using HubSpot’s all‑in‑one platform—marketing automation, landing pages, CTAs, lead segmentation and targeted email—PE streamlined lead generation and subscriber communications. The effort delivered a 41% increase in leads and promotional email open rates around 50%, pleasing the C‑suite, advertisers and audiences alike.

The Press Enterprise

Jessica Puente

Audience Development Manager, The Press Enterprise