Case Study: OneFile doubles leads in 4 months with HubSpot Marketing Platform

OneFile Switches to HubSpot and Doubles Its Leads in 4 Months

OneFile, the UK’s leading e-portfolio provider for learning and development, needed a more powerful, all‑in‑one marketing automation platform to better target a diverse set of buyers, segment lists, and nurture leads without ballooning costs. While committed to inbound marketing, their existing tools (Pardot and NewZapp) limited reporting, segmentation and automated nurturing, so they sought a solution that would let marketing operate more strategically and transparently alongside sales.

OneFile migrated to HubSpot, built detailed personas, tailored blog and landing-page content with CTAs, and used Workflows and lead scoring to automate nurture and improve sales handoffs. Within four months they doubled leads, increased landing page conversion rates by 200%, grew organic traffic by 8.5% and product page visitors by 105%, and expanded their sales team — shortening sales cycles and delivering stronger, higher‑quality opportunities.

OneFile

Alan Davies

Marketing Director