Case Study: One World Center achieves 57% increase in leads and doubles close rate with HubSpot

One World Center Increases Leads by 57% in One Year Using HubSpot’s Free Marketing Tool

One World Center is a small research nonprofit that runs humanitarian training programs. After expanding its team in 2016 and setting an aggressive lead goal, the organization found its spreadsheet-based, manual data entry process was not scalable and was eating hours that could be spent engaging prospective students.

By adopting HubSpot Marketing Free and HubSpot’s free CRM, One World Center automated form capture (including non‑HubSpot forms), added pop‑up lead flows, and stopped manual entry. The team saved hours daily, increased leads 17% in the first month and 57% in a year, doubled their close rate by spending more time on human follow-up, and gained accurate source tracking (e.g., identifying 266 Google Ads leads) to better allocate budget.

One World Center

Jennifer Thorman

Enrollment Advisor