Case Study: OmPrompt achieves complete marketing control and measurable inbound results with HubSpot

OmPrompt - Customer Case Study

OmPrompt is a mid‑market UK & Ireland customer automation management company that uses AI to simplify supply chain transactions. Marketing Director Gina Balarin led a shift to inbound marketing in 2015 to make OmPrompt’s content more findable and relevant, gain better reporting, speed up content publishing, and improve alignment between marketing and sales.

By adopting the HubSpot marketing platform OmPrompt centralized publishing, tracking and analytics, giving the team immediate control and clear insights into what’s working, when and where. The result was faster, more measurable marketing—better customer understanding, smoother sales‑marketing interaction, and simpler, more efficient processes that drive improved engagement and outcomes.

OmPrompt

Gina Balarin

Marketing Director