Case Study: Oe:gen achieves 5X leads and 240% website traffic growth with HubSpot

Oe:gen Partners with HubSpot to Increase Leads By 5X

Oe:gen is a UK-based digital services agency founded in 2010 that specialised in bespoke .NET development for B2B clients but relied mainly on referrals and an underused website. By 2014 the company needed a scalable inbound marketing solution to expand its services, generate predictable leads, and shift from one-off projects to longer-term retainer work.

Oe:gen became a HubSpot Partner, rebuilt its site with landing pages, CTAs, forms, workflows and blog tools, and leveraged HubSpot training and support to implement inbound best practices. The change drove a 240% increase in website traffic, a 5X jump in leads, 20% growth in customers and now 40% of revenue comes from retainers, enabling team growth and a clearer long-term strategy.

Oe:gen

David Coe

Chief Executive Officer