Case Study: Objective Management Group achieves 337% increase in leads and 6X web traffic with HubSpot

Objective Management Group Increases Traffic and Leads with HubSpot

Objective Management Group (OMG), the industry pioneer in sales force evaluations and sales candidate screening, had a website that failed to generate quality leads — and when leads did arrive they contained only a name and email, leaving sales without the intelligence needed to prioritize outreach.

By implementing HubSpot’s CMS, SEO, analytics and lead-segmentation tools, OMG redesigned its site, improved content and tracking, and captured richer lead data. The changes drove a sixfold (6X) increase in web traffic and a 337% increase in leads, delivering scalable B2B lead generation and better-qualified prospects.

Objective Management Group