Case Study: NP Group achieves 60X leads, 5X website traffic and 6X organic traffic with HubSpot

NP Group - Customer Case Study

NP Group is an award‑winning international technology recruitment firm that struggled with a static, outsourced Drupal website and ad‑hoc follow‑ups that let opportunities slip through the cracks. The small in‑house marketing team needed an all‑in‑one, easy‑to‑use marketing platform to build campaigns, make real‑time site changes, and nurture two distinct personas (employers and candidates).

They implemented HubSpot Marketing Hub, launched an active blog and content hub, added CTAs and forms, and set up persona‑based automated nurture flows with ongoing support from HubSpot. The results were dramatic: leads increased 60X, website traffic grew multiple‑fold (driving strong organic performance and top Google rankings), and NP Group now has a scalable inbound pipeline it’s continuing to expand.

NP Group

Emily Williams

Marketing Manager