Case Study: Novus achieves 70% software savings and stronger sales and marketing alignment with HubSpot

Novus Increases Sales and Marketing Alignment with HubSpot

Novus, working with HubSpot, struggled with sales and marketing data split across Salesforce and a separate marketing platform, which made it hard for reps to get a complete view of leads and slowed down follow-up. The team also wanted a simpler system that would improve usability and reduce the effort required to train new sales reps.

HubSpot unified Novus’ sales and marketing onto one platform with HubSpot Sales Hub, giving the team a 360-degree view of lead activity, built-in reporting, automation, and integrations. As a result, Novus improved alignment between sales and marketing and achieved an estimated 70% savings in software subscription costs after switching from Salesforce to HubSpot.

Novus

Nathan Innis

Marketing Manager