Case Study: Northern Engraving achieves 142% increase in leads and 6× web traffic with HubSpot

Northern Engraving - Customer Case Study

Northern Engraving, a 100+ year‑old, world‑leading manufacturer of metal and plastic nameplates and trim for the automotive and appliance industries, relied on traditional, in‑person marketing that showcased product quality but didn’t scale or provide the broader exposure needed for growth.

By adopting HubSpot’s marketing automation, CMS, landing pages and content marketing to generate and nurture leads, Northern Engraving dramatically expanded its digital presence — driving a 142% increase in leads, a 6× increase in web traffic and a 5.4× rise in referral traffic.

Northern Engraving