Case Study: New Breed Marketing achieves 100% increase in customer conversions and stronger retainers with HubSpot’s Content Optimization System

New Breed Marketing Increases Retainers and Boosts Customer Conversion by 100% with HubSpot's Content Optimization System

New Breed Marketing was a mid-market B2B agency that historically did project-based branding and website work but lacked a clear specialization and a way to prove long-term ROI, which made retainer business and predictable growth difficult. Their challenge was to move from one-off creative projects to measurable, full-funnel marketing that could justify ongoing client investment.

By adopting HubSpot’s integrated Growth Platform and Content Optimization System (COS), New Breed built “sales-ready” responsive sites with Smart Content, unified marketing tools, and easier marketer-driven editing—bringing designers, marketers and account teams onto one platform. The move let them track and prove ROI, increase retainers, and deliver strong results: 99% higher visitor-to-lead conversion, 61% more traffic, and a 100% increase in leads-to-customers conversion.

New Breed Marketing

Patrick Biddiscombe

VP Sales and Strategy, New Breed Marketing