Case Study: NEC Corporation grows sales pipeline and boosts email open rates 4X with HubSpot

NEC Corporation of America Grows Sales Pipeline with HubSpot

NEC Corporation of America, a provider of IT and communications solutions to businesses across multiple industries, needed a way to generate higher-quality B2B leads and reliably track sales and marketing results. Without measurable ROI they couldn’t justify marketing programs to their high-impact sales team or demonstrate impact on pipeline growth.

By implementing HubSpot—leveraging email marketing, A/B testing, landing pages, lead management and analytics plus HubSpot’s Salesforce integration—NEC increased email open rates 4x and gave sales clear visibility into how leads were engaging. The result was stronger pipeline growth and improved reporting that tied marketing activity to sales outcomes.

NEC Corporation