Case Study: National Fatherhood Initiative achieves 11% marketing spend savings, 40% increase in organic traffic and 5.3× database growth with HubSpot

National Fatherhood Initiative Integrates Disparate Tools With HubSpot and Saves 11% of Annual Marketing Spend

The National Fatherhood Initiative, the nation’s largest provider of fatherhood resources, faced a fragmented marketing stack and a hard-to-edit website that made it difficult to reach and convert its priority audiences—military, corrections, and faith-based organizations. With disconnected tools and few clear conversion paths, NFI was attracting a lot of irrelevant traffic and missing opportunities to grow donor and constituent engagement as communications shifted online.

NFI implemented HubSpot (with New Breed Marketing) to consolidate social, blog, landing pages, forms, lists, workflows and analytics, and moved to HubSpot’s COS to enable dynamic content and smart CTAs. The integrated approach improved targeting and reporting, increased organic traffic by 40%, grew the constituent database 5.3×, and reduced annual marketing spend by 11%, while enabling more personalized engagement and easier website management.

National Fatherhood Initiative

Melissa Steward

Vice President of Marketing