Case Study: National College of Ireland boosts leads and student recruitment with HubSpot

National College of Ireland - Customer Case Study

National College of Ireland needed a better way to attract website visitors and convert them into students, because its marketing tools were too scattered and couldn’t show clear ROI. It turned to HubSpot to streamline its inbound marketing and support its student recruitment goals.

HubSpot helped National College of Ireland build personas, create targeted content, use landing pages and smart CTAs, manage social publishing, and improve blogging and SEO. With HubSpot, the college increased website traffic by 21%, boosted leads by 242% in 12 months, and reached 100% of its student recruitment goal.

National College of Ireland

Emma Henderson

Digital Marketing Manager