Case Study: MyFeelBack triples leads and doubles revenue with HubSpot Marketing Hub

MyFeelBack Boosts Revenue by 2X with HubSpot

MyFeelBack, a Toulouse-based SaaS founded in 2011 that delivers ultra-targeted customer feedback surveys, had grown quickly but its marketing was fragmented and lacked strategy. Using multiple point solutions left the team unable to scale inbound activities, so leadership sought an all-in-one platform to build a cohesive, automated marketing program.

They implemented HubSpot Marketing Hub, built personas and content-driven acquisition campaigns, and used landing pages, gated assets, automated workflows and lead scoring—supported by HubSpot Academy and a customer success manager. As a result MyFeelBack saw website traffic grow 4X to nearly 40,000 monthly visitors, leads increase 3X and revenue double, with stronger MQL-to-SQL conversion and more demos converting to customers.

MyFeelBack

Jerome Collomb

Head of Marketing