Case Study: MV Agusta achieves digital transformation and drives 300 bike sales in 20 days with HubSpot

MV Agusta Drives Digital Transformation With HubSpot

MV Agusta, the iconic Italian maker of high‑end racing motorcycles since 1945, needed to modernize its operations after relying on spreadsheets and email that hindered collaboration and growth. With a limited digital infrastructure, the company struggled to manage both B2B (dealers) and B2C audiences and risked falling behind in the global market.

By implementing HubSpot’s Marketing, Sales, and Service Hubs (with a Shopify integration), MV Agusta digitized its sales, marketing, and service processes, improved audience segmentation, and centralized the customer journey. Adoption drove rapid results—300 bikes sold in 20 days and a sales outreach response rate of 70%—and the company now has a roadmap to roll the platform out across its international offices.

MV Agusta

Davide Pagani

Head of Digital