Case Study: Motorola Solutions unifies customer data and uncovers revenue opportunities with HubSpot Data Hub and Data Studio

Motorola Solutions unifies 123,000+ customer records and uncovers 80% adoption gap with HubSpot

Motorola Solutions faced the challenge of managing a vast and fragmented set of over 123,000 customer records, which prevented their marketing team from accessing trusted, real-time data. This lack of unified data made it difficult to execute effective, behavior-based marketing campaigns.

Using HubSpot's Data Hub and Data Studio, the company unified all of its customer records. This solution provided the marketing team with real-time access to reliable data, enabling them to act smarter and move faster. One campaign powered by HubSpot uncovered an 80% adoption gap, which ultimately generated millions of dollars in new revenue.

Motorola Solutions