Case Study: MO Agency achieves 63X lead growth and 40% turnover increase with HubSpot

MO Agency Boosts Turnover by 40% as a HubSpot Partner

MO Agency, founded in 2012 in Johannesburg, evolved from a website developer into a full-service digital agency but by 2016 was struggling in a crowded market: its content wasn’t strategic, traffic and quality leads were low, and it needed a results-driven approach. The agency chose the inbound methodology and joined the HubSpot Partner Program to align marketing and sales, improve ROI for itself and clients, and scale its services.

Using HubSpot’s Growth Stack and partner support, MO built persona-driven content, automated lead capture, and a synced CRM/sales process that stopped deals slipping through the cracks. In 16 months organic traffic rose 12X, marketing-qualified leads increased ~63X (contacts grew dramatically), retainer revenue exceeded 50% of income, and turnover climbed 40%, while MO expanded its HubSpot client base and partner standing.

MO Agency

Luke Marthinusen

Founder and Managing Director