Case Study: hipos.com achieves 380K organic visits and 9K new contacts in 18 months with HubSpot

Mexican Mortgage and Financial Services Start-Up Launches with Accelerated Growth Using HubSpot

hipos.com is a Mexican start‑up providing an online “one‑stop‑shop” for mortgages, insurance and other financial products. Facing low financial-literacy, weak trust in digital channels and low willingness to share personal data, the company needed a scalable marketing and sales strategy plus a website optimized to convert visitors into leads and customers.

They implemented HubSpot’s all‑in‑one marketing platform and CMS with a partner, adopted inbound marketing and mandatory sales/marketing training, and deployed the HubSpot CRM. Within 18 months they drove about 380,000 organic visits, built a database of ~9,000 contacts, achieved roughly a 2.3% conversion rate, sustained strong month‑over‑month organic growth and significantly improved sales–marketing alignment and operational efficiency.

hipos.com

Ramón Estrada

Founder