Case Study: Messe Frankfurt ME achieves a 26% increase in event attendance and 47% more leads with HubSpot

Messe Frankfurt Middle East Increases Event Attendance by 26% with HubSpot

Messe Frankfurt Middle East, the Dubai arm of the world’s largest trade fair organiser, faced flatlining visitor acquisition after relying on traditional marketing like radio and direct mail. To reach increasingly online audiences and gain a clearer view of the customer journey, the company created a digital division and adopted the inbound methodology, selecting HubSpot for its all‑in‑one marketing and CRM capabilities.

Messe Frankfurt ME deployed HubSpot across multiple portals—adding landing pages, Smart CTAs, blogs, social tools, automated Workflows and marketing analytics—plus Premier Services support to implement and optimise inbound tactics. The result: a 47% increase in new leads, a 26% jump in event attendance (notably at Beautyworld), and a 100% rise in blog subscribers, with improved ability to attribute attendees to marketing sources.

Messe Frankfurt ME

Richard Mckeon

Head of Digital Marketing