Case Study: MB&Scott achieves 300% more leads and doubles customers with HubSpot

MB&Scott Doubles Its Clients in 6 Months with HubSpot

MB&Scott is a French consultancy offering administrative, tax, accounting and legal services to SMEs. By 2015 the company relied on ad hoc marketing and a patchwork of tools (forms, social posts, Hootsuite, MailChimp) that weren’t connected, leaving the team unable to convert site visitors or scale lead generation.

MB&Scott adopted HubSpot’s all‑in‑one marketing platform, built buyer personas, created targeted content, landing pages, CTAs, forms and automated workflows, and started using the blog and social tools with unified analytics. The shift to inbound marketing quickly paid off: leads rose 300%, monthly customers doubled and organic traffic increased 59%, replacing cold‑calling with a scalable, nurture‑based sales funnel.

MB&Scott

Mathieu Benayoun

Chief Executive Officer and Founder