Case Study: Maryville College achieves record enrollment with HubSpot

Maryville College Sets Enrollment Record by Using HubSpot to Increase Student Engagement

Maryville College, a small liberal arts institution in Tennessee, was struggling to attract prospective students using traditional tactics like direct mail and college fairs in an increasingly digital and competitive higher-education market. Partnering with agency Pyxl, the college needed to modernize its marketing to reach high school juniors and seniors online and guide them through the enrollment process.

Pyxl implemented HubSpot to power an inbound strategy—creating the My College Path content hub, SEO-driven blogging, PPC, optimized landing pages, and automated lead-nurturing workflows. The campaign drove a 126% increase in web traffic in the first year, produced a 225% ROI, and helped Maryville achieve record enrollment (a 2.5× increase and year-over-year growth more than twice the national average).

Maryville College

Cyndi Sweet

Director of Admissions, Maryville College