HubSpot
674 Case Studies
A HubSpot Case Study
Huify, a Wilmington, NC marketing and sales agency, was struggling with a disorganized sales process and missed follow-ups while managing contacts in a “glorified spreadsheet.” Using HubSpot CRM and HubSpot Sales Professional, the team needed a simpler way to track leads, respond quickly, and build a more predictable pipeline.
HubSpot helped Huify implement an inbound sales process with CRM tracking, email notifications, Slack alerts, and the Meetings app to automate scheduling and speed up follow-up. As a result, Huify grew revenue 6X in 12 months, cut its sales cycle from 9 months to 4 weeks, saved about 20 hours a month on scheduling, and achieved a 90% lead response rate while adding 5 employees.
Josh Harcus
Founding Principal