Case Study: MaxSea International achieves 144% increase in traffic and boosted lead-to-customer conversions with HubSpot

Marine Navigation Software Success Story: MaxSea International

MaxSea International, a France-based developer of marine navigation software, faced stale marketing, outdated contact lists and no way to measure online performance. High email bounce rates, irrelevant website content and an inability to track which pages converted visitors into customers left Marketing Manager Marcela Ureta unable to judge or improve her digital efforts.

By adopting HubSpot’s inbound tools and methodology, MaxSea set SMART goals, launched a regular content and social schedule, built optimized landing pages with smart forms, segmented contacts with smart lists, and automated nurturing with workflows. The result: a 144% increase in traffic, strong guide conversion rates of 21–31%, and lead-to-customer conversion rates of 9.2% from direct traffic and 11.5% from organic traffic, plus dramatically improved email engagement and measurable marketing ROI.

MaxSea International

Marcela Ureta

Marketing Manager, MaxSea International