Case Study: Mindvalley achieves rapid database growth and 70% offer conversion with HubSpot

Malaysian Learning Experience Company Mindvalley Supports a Growing Database and Eases Marketing Headaches with HubSpot

Mindvalley, a learning-experience company publishing personal-growth content, ran three units (Mindvalley Insights, Finerminds and A‑Fest) and had amassed a massive contact database that its email system couldn’t handle. With marketing processes fragmented and operations becoming unmanageable, Senior Partner Jason Campbell sought a single platform to scale their marketing and unify data.

They implemented HubSpot across all three units to centralize marketing, content and CRM, using Smart Lists, landing pages and analytics to track channels and customer behavior. The results: Finerminds grew its list to over 11,145 in four months and one landing-page offer converted at 70%, teams stopped wrestling with clunky editors and spreadsheets, and the HubSpot CRM improved visibility and efficiency across sales and partnerships.

Mindvalley

Jason Campbell

Senior Partner