HubSpot
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A HubSpot Case Study
Makers Turkiye, Turkey’s first and largest innovation services community, was expanding from B2B training into online certification courses and struggling to manage a rapidly growing contact database. Prospect and campaign data were spread across SendGrid, Facebook Ads, Google Ads, Excel and other tools, leaving marketing and sales unable to track buyers through the funnel or follow up consistently.
By implementing HubSpot Marketing Hub Starter and centralizing contacts in the CRM with site forms, segmentation, and built-in email marketing, Makers Turkiye streamlined collaboration between sales and marketing and automated follow-up. The company grew more than 5x in eight months, achieved all of its 2018 revenue in Q1 2019, increased leads and conversions, and now plans to upgrade to more advanced HubSpot tools as volume grows.
Ongun Tan
Founder