Case Study: Fiix Software achieves a 143% increase in leads and consolidates six marketing tools with HubSpot

Maintenance Assistant Streamlines Marketing Mix with HubSpot

Fiix Software, a fast‑growing cloud EAM/CMMS provider, faced a major marketing hurdle: despite strong website traffic, the team lacked visibility into individual visitor behavior and was juggling six overlapping marketing tools that were costly and complicated, leading to a plateau in monthly lead volume.

By adopting HubSpot’s all‑in‑one marketing platform, Fiix consolidated six systems into one, gained granular insight into lead behavior, and overhauled its content strategy—driving a 143% increase in leads in three months. HubSpot also enabled lead scoring, better lead nurturing, and the switch to HubSpot CRM, simplifying execution, aligning sales and marketing, and improving the quality of sales conversations.

Fiix

Shane Skiffington

VP of Marketing, Maintenance Assistant