Case Study: Long-Term Care Resources achieves 50% reduction in cost per lead with HubSpot

Long-Term Care Resources managed its marketing efforts flawlessly with HubSpot

Long-Term Care Resources (LTCR), a small independent long-term care insurance agency founded in 1997, markets to more than 650 affinity groups but had relied heavily on direct mail. Rising direct-mail costs and changing consumer behavior forced LTCR’s small marketing team to expand into digital channels while still delivering branded campaigns for hundreds of partners—a scale that required a more efficient, centralized solution.

LTCR implemented HubSpot Marketing Hub to create A/B-tested templates for landing pages, forms and emails, streamline branding and campaign tracking, and leverage hands-on support from a success manager. The result was faster, more organized campaign deployment with a 50% decrease in cost per lead and a 20% increase in form conversions, prompting LTCR to continue its partnership with HubSpot.

Long-Term Care Resources

John Bickmann

Director of Marketing