Case Study: LogiNext achieves 5x website traffic and 70% reduction in manual effort with HubSpot

LogiNext Increase Lead Qualification by 4x with HubSpot

LogiNext is a global enterprise SaaS company that uses data analytics and machine learning to optimise field service and logistics. Rapid growth (150% in year one, ~20% month-on-month) and a new self-service model exposed weaknesses in lead tracking, nurturing and data clarity: the six-person marketing team relied on multiple disconnected tools and manual processes that couldn’t scale.

LogiNext implemented HubSpot’s CRM, workflows and content tools to centralise data, automate lead nurturing and build SEO-optimised landing pages. The result: 5x more website traffic, 4x more qualified leads, a 70% reduction in manual effort, two-month shorter sales cycles and a 25% improvement in NPS, enabling more targeted, scalable marketing and sales.

LogiNext

Sharjeel Siddiqui

Head of Digital Marketing